There is a possibility that potential customers and consumers of a particular product or service especially in Africa visit other websites other than their favorite for purchase of products because those websites are using a language that they understand best thus making African Website Translation Services a pre-requisite.
It is reported that Jumia which is some sort of online market operates in 23 countries in Africa. It started in Lagos in the year 2012 before spreading to the rest of Africa and if it would be translated into all the major languages of Africa, then it would reach a wider audience. This therefore means that if one gets their website translated into those languages understood best by their targeted audience then it will be of great importance both to the website owner and the targeted audience or website visitors.
This would be an advantage for the website or company that is represented by it because it will have more visitors checking it out. People speaking a particular language will first of all be excited to have to check out products using the language they know best.
In addition to the above, a lot of time will be saved for both parties because the person will right away know whether they are interested in the products or not. One understands their native tongue faster than the other languages they learn along the way.
However, so as not to limit the website to just the speakers of a particular language it is highly advisable to have many language options on the website so as to attract all sorts of buyers and service users. It is estimated that websites in the English language are frequented by people who have it as their second language but can’t access African website translation services in their own languages.
There are regions in the world where a website in a single local language is enough because almost the entire population there speaks and understands a particular language s their mother tongue or a lingua franca of sorts. An example here is countries like Tanzania and Kenya where although there are many local languages, Kiswahili is spoken and understood by almost all the people.
When considering translation of a website into any African language, hire a professional African translations company for purposes of satisfaction and exceptional services.
By Angela Kyolaba
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