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There has been much disharmony in the recent days in the beautiful country South Africa. The most recent one being on 2nd September, 2019 in Johannesburg. Do you know the reason why? Well, a section of the society says that the South Africans are causing disharmony in their own country because of xenophobia (hatred towards people of other community or country etc.).…
Read MoreLocalization is the process in which a product or a service is so changed that it adapts to the specific international market or an international language or international culture. It is the ability to change itself according to the look and feel which matches the local market. A successful localized product is one which you cannot tell apart from the…
Read MoreMajority of companies exploit the chance to take their business across borders with excitement! Unaware of the fact that they’re about to join the infamous rank of international marketing fails. They think they’re taking along plenty of hard-earned know-how from home. But sometimes this all pales in comparison to a few little mix-ups when it comes to language. Borders might…
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